OUR STORY

WATERLOO WAS BUILT ON A SIMPLE BELIEF - FAMILIES DESERVE REAL VALUE FOR THE TIME AND MONEY THEY INVEST IN YOUTH SPORTS.

AFTER YEARS WORKING WITH MULTIPLE AAU PROGRAMS, THE SAME ISSUES KEPT COMING UP OVER AND OVER AGAIN. HIGH FEES WITHOUT HIGH STANDARDS, DISORGANIZATION, INCONSISTENT COACHING, POOR COMMUNICATION, AND TOO LITTLE FOCUS ON TRUE PLAYER DEVELOPMENT.

PRESTON AND DREW MET WHILE COACHING TOGETHER AND REALIZED THEY SHARED THE SAME VISION FOR WHAT YOUTH BASKETBALL SHOULD BE. IN NOVEMBER OF 2025, THEY LAUNCHED WATERLOO TO DO AAU THE RIGHT WAY.

TODAY, WATERLOO PROVIDES A STRUCTURED, DEVELOPMENT FIRST PROGRAM BUILT AROUND QUALITY COACHING, TEAM BASKETBALL, CLEAR COMMUNICATION, AND TRUE VALUE FOR FAMILIES.

THIS IS WHERE THE GAME BELONGS TO THE PLAYERS.